When
the Internet
first came out
it was
restricted to a
wired
connection to a
computer.
Eventually
technology
improved,
creating
wireless
Internet.
At that point
the Internet
could be
accessible
through
desktops,
laptops and
mobile devices
without
wiring.
This means that
the Internet
was now
portable.
And as more
mobile devices
are getting
created,
consumers are
exploring how
to increase
this
portability.
In fact,
wireless
Internet has
gotten so
popular with
mobile devices,
domain name
companies have
created a new
extension.
It's called
.mobi.
.Mobi is the
extension of
choice for
websites that
are being
formatted for
cell phones,
pdas and other
mobile
devices.
It can be
bought from
most major
domain name
companies such
as Godaddy or
Network
Solutions.
As far as
registering a
.mobi domain
name, one would
go through the
same type of
procedure that
is associated
with
traditional
domain
names.
This involves
first choosing
a .mobi domain
name and seeing
if it is
available.
If
it is not
available, the
domain name
company will
offer
suggestions on
what a person
can use.
Either way, the
customer will
be given
another chance
to select
another .mobi
domain
name.
Once they get
one that is not
taken, they can
proceed to
purchase
it. The
contract will
last one to two
years,
depending on
what they
agreed upon
with the domain
name
company.
When the
contract is up,
a person will
have to renew
their .mobi
domain name if
they want to
continue to
keep it.
So, why would a
webmaster
decide to
invest in a
domain name
that is
restricted to
mobile
devices?
Well, it's
mainly because
they get an
opportunity to
center in on a
market that is
relatively
new.
Since most
webmasters or
companies are
trying to take
advantage of
the .coms or
the .nets, the
.mobi has
become somewhat
forgotten.
This means that
it is prime for
search engine
keywords that
would normally
not be
available for
traditional
domain
names. It
can also allow
a webmaster a
branding
opportunity for
their
company.
However, since
a .mobi domain
name means a
webmaster is
creating a
website
specially
designed for a
mobile phone,
it cannot have
the types of
frills that it
could have if
it was being
promoted on a
computer.
Good mobile
websites need
to be mostly
textual with
very limited
number of pics,
(if
any).
Granted, plain
text is not
fancy, but it
doesn't require
much loading
time.
Mobile phone
sites should
also not be
very large nor
should they be
created with
frames or other
more
complicated
layouts.
A
webmaster may
also want to
consider trying
to divert the
mobile website
visitor to a
regular
website.
One way this
can be done is
by advertising
the domain name
that is
associated with
a traditional
website.
But it must be
made clear that
the site will
only display
appropriately
on regular
computers.
Another option
is trying to
capture the
person's email
address by
offering them
something free,
such as an
e-book or
low-cost
merchandise.
When they sign
up to the email
subscription,
their first
newsletter
could advertise
the traditional
website a
webmaster wants
promoted.
By doing either
of these
options,
webmasters can
still take
advantage of
pay-per-clicks
or affiliate
programs,
revenue
generators
which may not
be promoted on
.mobi websites
due to viewing
limitations
with banner or
text ads.
dotMobi Premium Domain Name Now Supports Independent and ... MarketWatch - Aug 18, 2008 "A .mobi domain helps eliminate reservations about the ability of sites to work on mobile phones, especially as the number of mobile devices around the ... GeoDomainList.com, the Daily Newsletter for Geo Domains, Adds Page ... - PR W...
GeoDomainList.com, the Daily Newsletter for Geo Domains, Adds Page ... PR Web (press release), WA - 15 hours ago The domains offered vary daily between Gold, Silver and Bronze level names ranging in price from $20-$50000. DNFolio.com is an aftermarket domain name... dotMobi Builds on Breakthrough DeviceAtlas Mobile Development Tool - PR Newsw...
dotMobi Builds on Breakthrough DeviceAtlas Mobile Development Tool PR Newswire UK (press release), UK - 13 hours ago Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, ...
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