The Traffic Philosophy

So just HOW MUCH traffic is enough?  Do you need 100’s of visitors?  1000’s of visitors?

Successful web site traffic is never JUST about HOW MUCH traffic you can bring.  In fact if it was only about how many visitors … you could drop a few hundred bucks and bring in hundreds of thousands of the least expensive visitors possible … and you’d be done.

NOT!!!

Here’s the key.  You need the RIGHT type of visitor (whether it’s paid traffic or free traffic.)  That’s because if your traffic isn’t interested in the product or service you’re selling, then there’s no hope at all of making any sales.

Let’s relate this to the offline world.  Let’s say you own a small retail store that sells landscaping products (for example topsoil, mulches, and other ground covers.)

But if the people who walk through the door live in apartments, then chances of making a sale are slim to none.

To sell your landscaping products … who would need to walk through your door?  Can you describe your customer?

A successful philosophy starts with the mind of the consumer.  What do they want?  What do they need?

This is exactly the process that an ONLINE marketer needs to do when deciding what type of traffic to bring to their site.

So let’s go back to the online world now.

Take a look at the product or service that you’re selling, and of course we’ll make a step of faith here that it’s something that people do actually want to buy.

Since buyers are looking for solutions to problems, then you need to know, where do they go when they want information?  Yes, they’ll be doing some searching on the internet.  They’ll go to their favorite search engine and start looking for some free information. 

To get YOUR information into the results, you need to address their problem, and this can be done in an article, a blog, a Youtube video, a podcast or any other CONCISE form of sharing information online.  Be sure to ALWAYS include a call to action at the end of your info-piece because your goal is now to bring that CAPTIVE AUDIENCE back to your web site.

One of the ways to encourage them to come to your site, is to offer a free report or e-course series.  Develop some credibility and rapport with your new lead, and then work on converting them to a buyer as a second step.

Traffic sources like Youtube, forums, article directories and podcast directories are excellent in producing targeted free traffic.  And although in the beginning it may only produce hundreds rather than the thousands you are hoping for, always remember that every one of these visitors is HIGH QUALITY because they are already targeted to your market or niche.

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